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Speculative · Speculative — not commissioned

Empowering Freedom of Speech

The things you can finally say out loud when you have another job lined up.

Client: Naukri.com (speculative)
Agency / organisation: Self-initiated
Campaign: Naukri.com — speculative
Project type: Speculative digital banners
Industry: Recruitment

Yellow banner: “Told him I won’t come to work, because I didn’t feel like it.” Empowering Freedom of speech, Naukri.com — Speculative banner. Speculative — self-initiated

The central idea

Deadpan first-person confessions — the kind of honesty only a new offer letter makes possible — framed as “empowering freedom of speech”.

The copy

Told him I won’t come to work, because I didn’t feel like it.
Thought the joke was lame and said so.
Called my boss idiot in his face.

The work

Yellow banner: “Told him I won’t come to work, because I didn’t feel like it.” Empowering Freedom of speech, Naukri.com — Speculative banner. Speculative — self-initiated

Yellow banner: “Thought the joke was lame and said so.” — Speculative banner. Speculative — self-initiated

Yellow banner: “Called my boss idiot in his face.” — Speculative banner. Speculative — self-initiated