Speculative · Speculative — not commissioned

Know-it-all-ways

Typography-only lines in the publication’s own red, each one a small piece of wordplay.

Client
The Economist (speculative)
Agency / organisation
Self-initiated
Campaign
The Economist — speculative
Project type
Speculative print
Industry
Publishing
Speculative print — “Know-it-all-ways.” Speculative — self-initiated

The copy

  • Know-it-all-ways.
  • Say no to Junk.
  • Be Marked by Zuckerberg.