Speculative · Speculative — not commissioned
Can be bought
Some things money can’t buy. A burger and fries make a convincing argument otherwise.
- Client
- McDonald’s (speculative)
- Agency / organisation
- Self-initiated
- Campaign
- McDonald’s — speculative
- Project type
- Speculative digital banners
- Industry
- QSR
The central idea
Turn the familiar line — some things can’t be bought — on its head, in brand colours and nothing else.
The copy
- Friendships can be bought
- Apologies can be bought
- Dates can be bought