Skip to content

Speculative · Speculative — not commissioned

We know that.

Life’s expenses don’t check your payday first. A personal-loan idea built on that honest truth.

Client: Ujjivan Small Finance Bank
Campaign: Ujjivan Flexi Personal Application
Project type: Digital banners
Industry: Banking & finance

Green banner with a ring illustration: “Her dream ring has no idea about your budget.” Ujjivan app on a phone. — “Her dream ring has no idea about your budget.” Speculative — self-initiated

The central idea

Each line names an expense that arrives at the worst possible time — and the bank answers with three words: “We know that.”

The copy

Her dream ring has no idea about your budget.
You wish the car knew what time of the month to breakdown.
Your Dad’s surgery doesn’t know your salary schedule.
We know that. That’s why Ujjivan Flexi Personal Application.

The work

Green banner with a ring illustration: “Her dream ring has no idea about your budget.” Ujjivan app on a phone. — “Her dream ring has no idea about your budget.” Speculative — self-initiated

Green banner with a steering wheel illustration about a car breaking down. — “You wish the car knew what time of the month to breakdown.” Speculative — self-initiated

Green banner with a heartbeat line: “Your Dad’s surgery doesn’t know your salary schedule.” — “Your Dad’s surgery doesn’t know your salary schedule.” Speculative — self-initiated